Website Proposal

East Coast Plumbing Solutions

Prepared for Mitch and Andrew -- a custom residential plumbing website serving Colchester, Pictou, and surrounding counties.

Prepared by Steven Verbeek
Date April 2026
Valid for 30 days
See it live
View the website example
This is a working demo of what your site would look like -- real content, real layout, click everything. The Quick Request form, gallery toggle, and phone links all work.
Open Website Demo →
Overview

A website that works as hard as you do.

East Coast Plumbing Solutions doesn't need a flashy website -- it needs one that loads fast, looks professional, and makes it easy for a homeowner to reach you in thirty seconds. This proposal covers a custom-built site designed specifically for your business. No templates, no monthly website builder subscriptions. You own what we build.

Core Build

What's included

One flat fee. Everything you need to go live with a real, professional website.

Recommended
Full Website Build
$2,500 one-time
Custom-designed, mobile-first site built specifically for East Coast Plumbing. No template, no website-builder subscription.
  • + Custom design -- not a template
  • + Mobile-first, fast-loading
  • + Quick Request form (guided, sends to your email)
  • + Click-to-call on every page
  • + Services, hours, and location clearly listed
  • + Photo gallery (add your own photos)
  • + Set up so people can find you on Google
  • + Ready to launch as a simple, low-maintenance website
What you have now
Facebook only
What a customer finds when they search your name today.
  • - No Google presence
  • - Can't be found by people who don't already know you
  • - No way to collect requests when you're on a job
  • - No professional first impression
  • - No contact form or hours clearly listed
  • - Platform rules change at Facebook's discretion
Simple setup: This is a straightforward website with no complicated system to manage. Once approved, it can be put online and kept very low-maintenance.
Ongoing Support

Monthly maintenance plan

Optional. Covers content updates and keeps things running year-round. You're paying for someone to handle changes for you quickly, without you needing to deal with the website yourself.

Maintenance Plan

After the site is live, this plan gives you a set number of content updates each month -- price changes, new services, photo swaps, wording tweaks -- done within one week of your request. No tech knowledge required on your end.

  • + Up to 4 content updates per month
  • + Updates completed within 5 business days
  • + Uptime monitoring (you'll know if something breaks)
  • + Priority response if something goes wrong
  • + Annual review to discuss any bigger changes
$75
per month
billed annually
($900/yr)
Add-Ons

Optional extras

None of these are required. Each is a standalone addition to the core build -- pick what makes sense, skip what doesn't. Recommended options are marked below.

Most Useful
Recommended
Invoice Generator
A simple branded invoice tool -- fill in the job details, generate a clean PDF, send it to the customer. Works from your phone or computer. Replaces the Word doc approach with something faster and on-brand. Not an accounting system, just a clean way to send professional invoices.
Try the demo →
$800
one-time
Easy Win
Photo Upload on Quick Request
Lets a customer attach a few photos of the issue before you call them back. Helpful for leaks, fixtures, water heaters, and reno work where seeing the problem first saves time.
$100
one-time
Saves Time
Recommended
SMS / Text Notification on New Request
When someone submits a Quick Request through the website, you get a text message on your phone immediately -- name, number, and job type. No checking email, no missed leads while you're on a job.
$250
one-time setup
Saves Time
Missed Call Text-Back
Best used with a separate work number, not a personal cell. A customer calls that number, it rings Mitch and Andrew, and if no one answers the caller gets an automatic text right away saying you got the call and will follow up shortly.
$350
one-time setup
Saves Time
Request Inbox (Admin View)
A simple private page you bookmark on your phone. Shows all incoming Quick Requests in a list -- name, phone, job type, message. One tap to call or text. No app to install, no software to learn -- just a plumber-friendly inbox for new leads.
$300
one-time
Operations
Accounting Software Integration
If you already use something like QuickBooks, Zoho, Wave, or similar, the invoice tool can be connected so your invoices go straight into that system. That means less double entry and less manual paperwork. Final price depends on which software you use.
Custom quote
depends on platform
Visibility
Recommended
Google Business Profile Setup
Properly setting up your Google Business listing -- correct hours, phone, address, service area, photos, and linked to the website. This is what gets you into the map results when someone searches "plumber near me" in Colchester or Pictou County. One-time setup, not ongoing management.
$250
one-time
Trust Builder
Google Review Request Button
Adds a simple "Leave a Review" button/link tied into the invoice or follow-up flow so happy customers can go straight to your Google review page. Small add-on, but strong for building trust over time.
$100
one-time
Visibility
Recommended
Local SEO Pages
Adds service-area landing pages to the site (e.g. "Plumber in Truro NS", "Water Heater Replacement Pictou"). These help the site show up in Google for people searching in specific towns across Colchester, Pictou, and surrounding counties.
$450
one-time
Professional
Branded Email Setup
Sets up a branded business email address like info@yourdomain.ca instead of using Gmail publicly. Includes forwarding and getting the email working on your phone and computer.
$300
plus domain/email cost
Trust Builder
Testimonials / Review Showcase
Adds a dedicated trust section to the website using real customer reviews, before/after work, and credibility points. Helps turn "looks legit" into "I'll call these guys."
$150
one-time
Nice to Have
Printable Estimate / Quote Template
A lighter version of the invoice generator -- a field-fillable estimate form you can hand to a customer or email before the job starts. Includes your branding, a line-item table, and a signature line. Simpler than the full invoice tool and useful for quoting before work begins.
$300
one-time
Summary

What this costs

Core website build $2,500
To get started $2,500
Maintenance plan optional at $75/month ($900/yr). Cancel anytime.
+ Invoice Generator (optional) +$800
+ Photo Upload on Quick Request (optional) +$100
+ SMS Notification on new request (optional) +$250
+ Missed Call Text-Back (optional) +$350
+ Request Inbox (optional) +$300
+ Accounting Software Integration (optional) Custom quote
+ Google Business Setup (optional) +$250
+ Google Review Request Button (optional) +$100
+ Local SEO Pages (optional) +$450
+ Branded Email Setup (optional) +$300
+ Testimonials / Review Showcase (optional) +$150
+ Printable Estimate Template (optional) +$300
Next Steps

How this works

  1. 1
    Confirm the build. Let me know you want to move forward and which add-ons you'd like. No deposit needed to start the conversation.
  2. 2
    Content and details. I'll need your logo file (high-res if you have it), any photos you want on the site, and we'll finalize the copy together. Usually a 30-minute call is enough.
  3. 3
    Build and review. I build the site and share a preview link. You review it, request any changes, and approve. Typically 1-2 rounds of revisions.
  4. 4
    Go live. The site goes live and customers can start finding you online. Payment is due on launch day.

Any questions, give me a call.

Let me know what works for you and we'll go from there.

Call (902) 403-7872
East Coast Plumbing Solutions -- Website Proposal -- April 2026 Prepared by Steven Verbeek